Eric Morris is the Director of Google’s Retail practice in Canada, where since 2002, he has worked alongside the country’s top marketers and advertising agencies.

Eric has held several leadership roles at Google Canada, leading sales, operations, research, strategy and analytics for Google’s advertising business. Most recently, he led Google Canada’s search and performance advertising business.

In 2016 Eric was named inventor and issued a patent in the United States for identifying rising search queries and trends at scale for advertisers worldwide.

Eric was elected to the Interactive Advertising Bureau of Canada’s board of directors in 2009, and elected Chair of the board in 2015.