Luc Dumont is a senior member of Leger’s consulting team, providing strategic advice and client services. His quantitative and qualitative research experience includes new product development and market assessment, corporate branding and marketing strategy development, customer satisfaction, stakeholder research, communications, advertising research, and usability testing. In addition to overall project administration and research design, implementation of discussion guides and questionnaires, ensuring timeliness of deliverables, presentation of the results, and insights Luc also plays an important role as a strategic advisor for his clients.
With over 15 years of experience in operations, survey design and project management with some of Canada’s largest and most highly reputed market research firms, Luc is known for his dedication and deep understanding of research needs and outcomes. An experienced moderator who can undertake projects of any scope in English and French, Luc has moderated a multitude of focus groups, one-on-one in-depth interviews, telephone interviews, and ideation sessions across Canada and the United States. His experience spans many sectors including technology (usability testing, usage and attitudes, concept testing), consumer packaged goods (taste tests, packaging, creative testing), and services (service offerings tests, concept tests, creative testing).